BENDS, BARBS AND BEYOND

See the full Article - @AuManufacturing Conversations with Brent Balinski

For the sixth profile of a nominee for our Australia’s 50 Most Innovative Manufacturers list, we learn about Wireman. Brent Balinski speaks to co-founder Ian Lowrey about how the fencing products company decides on the right problem.

Five-year-old business Wireman has a simple mission. It gives its value proposition as: “Tools and equipment that make fencing faster and easier for land owners and fencing contractors.” 

Simplicity rules at the small manufacturer. And innovation, as this series has shown so far, does not equal more for the sake of it.